If you’ve been with us a while as a client or associate, you will notice some changes. We’re excited to announce that we’ve updated our branding. As part of our branding strategy, our company name has also changed from Carolina HR Partners to Carolina HR.
The name change is simple, but I think it reflects how our clients view us. Not only are we their partner, we are their resource for all things HR.
In addition to the name change, we updated our brand identity, which includes a new logo, colors, font, and a new tagline, ‘Human Resource Partners’. You will now see the look on our new website, signage, documents, social media channels and everything our brand touches. Also check-out our new page on LinkedIn and Facebook. We’ll be posting relevant articles on the ever-changing events that affect our industry.
We worked with Cathy Busick of the local branding firm, Insight Marketing to better position us as the premier human resource management organization in the region. After in-depth research and market analysis, we believe the rebranding to Carolina HR puts us in a better position to showcase the capabilities of our professional organization.
As we continue making visual changes, also know you can continue to rely on us to provide the same level of expertise and dedication to your company’s needs while getting back to business.
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Stephen H. Murphy, SPHR, is the president and founder of Carolina HR. He has been active in Human Resource management and consulting for over thirty years and brings his experience in a wide variety of HR situations to his clients.